Digital Technologies

Music Video: 
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Ancillary Products:
Sony NEX-5 camera
Photoshop

Pastiche and Homage

Pastiche:

It is the imitation of something but in a lighter tone but can and usually results in Satire which is more or less taking the micky out of something. Examples are; Scary Movie, Family Guy doing Star Wars


Homage:

This is the professional nod of acceptance and appreciation to another proffesional. This can be where a musician uses music that is already renowned but not popular anymore and then uses it in their own song. Such as the use of Etta James in T Pains 5 o'clock (in the morning)

2 Many Djs - No Fun Push It

2 Many Djs use transposition in their way of post modernism, in this song they take Push It by Salt and Peper and Iggy Pop - No Fun, these are two songs that you would not normally think of being together but because they're made in such a way called a mash up. This is where you use the beats and lyrics from both songs and mix them together to make them one song. 2 Many Djs do this so well that it is sometimes difficult to differentiate the songs. When they do live shows they use addition and add visuals to enforce the post modernist feel. Below is their live set at Reading and Leeds festival 2011 where they spent 1 and a half hours mixing songs into one another with out stopping. You can also see their interesting use of visuals.

Dan Black

When i first heard Dan Blacks song i thought he had sampled something from Jay-Z; after being told what it actually was i was half right half wrong, he hadn't sampled anyone as the beat was never created by Jay-Z. But where i had got that thought from is that Jay-Z and Rihanna had used the same beat in their hit Umbrella. 


Task 1


Addition: where you add something to an original to change its meaning. Dan black added more to the original beat
Deletion: taking something out to change the original meaning.
Substitution: swapping something to change its meaning. Dan Black swaps the Rihanna lyrics for his own.
Transposition: taking two things that are completely unrelated and putting them together. For example the video is full of different movies that wouldn't usually go together. And also the video and the lyrics do not match at all

Task 2


The intertextual reference in the song come all from the video and are post modern because they are all really obvious, some just have a few tweaks such as the Godzilla one. Others are;

- Universal Pictures (with the logo at the start)

- Lost Highway

- Starman

- A Bout De Souffle (which is a type of french tv)

- King Solomon's Mines

- Bonanza

- E.T

- Thunderbirds

- The original tron
- Catch me if you can

Task 3

The video for Symphonies fits in the with the statement by Charles Jencks as Dan Black has taking the ideo of movies and gone overboard by using as many bits from different movies at he could.

Also theres as version of the video where Kid Cudi has joined Dan Black for the vocals which is post modern in itself as the whole process has come full circle with Dan using the beat from a R&B artist to take the mic out the industry to an R&B artist using the adapted beat and the new video for his own profit. Also becuase of Kid Cudis name that version will have made more money which is something post modernist would find funny as that is what they're getting at with names making song money. 

Playing with Straws

In our very first PoMo lesson we were asked to create something just by using straws; we all had the same straws and we could use as many as we wanted. Not one person made the same thing as someone else. Some people where better than others (by that i do mean my star rings). What this taught us was that we all have the same resources but we all created something different. But not original for example Meg made a house which obviously is nothing new but no-one else made a house.

The Pixies - Where is my mind?

The Pixies are known for singing about ' extraterrestrials, surrealism and biblical violence' and the vocalist Black Francis is known for 'yowling' and you would never link this band to a family holiday but add a link in the middle and its possible. The song is about experiences but Black himself. 


The song was first used in the ending for the film Fight Club where you see a skyline with a lot of its buildings being blown up, the film itself is about men that join a secret fighting club as well as go about their daily lives. By linking it with these images it gives a new meaning a more violent meaning to the song like the other ones by The Pixies


The song is then used for a holiday advert by Thompsons, but to change it they use a piano and have a little boy say the words which gives it a softer and poetic feel. link it with pictures and clips of a nice beach it gives the whole song a new meaning.


It shows that a song can be given two different meaning but changing how its sung and the images that go with it. 

Desert Bus

Desert Bus 'is the most realistic game ever' it is simply a game where you drive a bus from one location to Las Vegas on a ver very straight road. The only controls are the up arrow for the acceleration, down arrow for the break and the left and right arrow for steering. To make it more realistic you cannot stop, you can allow the bus to slow down but that would just make the already 8 hours to complete the game even longer, there fore you are advised to keep your finger pressed on the up arrow (you also cannot pause the game). There is two ways to loose the game and one way to win; to loose you either stop travelling as i said before or fall in the quick sand at the side where you are then towed all the way back to the start wherever you are on the 8 hour journey. To 'win' the game you simply get the bus to Las Vegas and you win a point. Yes only a single point, but thats also why the game is realistic, do we really need to be awarded 500, 1000, 1,000,000 point?

What do you understand by ‘creativity’ and to what extent have you been creative?

-       How have you tried to facilitate and encourage your own creativity?

-       We all were experienced at looking at music videos but when it came to creating our own storyboard we tried to stay clear of some ideas which was possible because we knew videos to make sure we didn’t incorporate their ideas. We also did use some ideas because our creativity could only stretch so far.

-       Did you experience limits/blocks on your own creativity?

-       No. We had a wide variety of props that meant we could do more out there scenes. We did have limitations with the band members because of their ages

-       How easy/difficult was it to be creative while still working to the brief?

-       It was very easy to create the music video to a brief and yet still be creative because I don’t all together remember considering the brief only that we had to use an existing song.

-       Did working within conventions stifle your creativity?

-       Our music video was all about trying to avoid conventions such as having a female in the band when the name of the band involved boys. We also kept close ups to a minimum and used no voyeurism at all. But as everything what ever we came up with had connotations with other forms of media on purpose or by coincidence.

-       To what extent did you need to work with others and ‘bounce ideas’ off other people to be truly creative?

-       Me Meg and Jess did this throughout the whole process of creating the video even during filming when we wanted to change ideas. We all had good ideas but as a group we did feel some of them needed to be tweaked to make the have effect.

-       How much of your creativity was about trying to picture things in your mind’s eye?

Because I had a lot of the props we used in the video I didn’t have a problem picturing it in the minds eye, however they didn’t always come out how I expected.

-       How much of your creativity was about trial and error?

Because our locations where spread out and time was a minimum we didn’t use trail and error because we thought about it at lengths when creating the storyboard. We did use time for re-shooting if lip-syncing was poor that we did allocate.

-       To what extent was a lack of confidence an issue in terms of your creativity?

I don’t think we had an issue with this as id like to think as a group we all had great amounts of confidence and I think this was a contributing factor in the success of the video because anything we thought may not work we tried anyway.

-       To what extent was a lack of technical competence/confidence an obstacle to your creativity?

Again I feel we all had confidence and the competence as we used camera that I and Jess were used to and an editing software I was used to.